My colleague Sarah Taraporewalla describes an approach
to building technology strategy that challenges the convention. It starts
by identifying the overall strategic directions that the organization is
considering, and using common aspects of these directions to indicate the
investigations needed for the organization to understand the technology
implications raised by that strategic change. This first
installment looks at two of these directions: expanding the business
by creating complementary products, and expanding the business into new
markets and regions.
Source: martinfowler