Abi Noda and Tim Cochran complete
their article on qualitative metrics by outlining how to capture them
effectively. They discuss the mental steps that people go through as
they respond to a survey and provide a template to get started when assessing
developer experience. A final section looks at how qualitative and
quantitative work together: often by starting with qualitative metrics to
establish baselines and determine where to focus, followed with
quantitative metrics to drill deeper into specific areas.
Source: martinfowler