Tech strategy for new customer segments and inorganic growth

Sarah Taraporewalla moves on to the remaining two
strategic directions that are part of growing the business.
Expanding into new customer segments can introduce new operational
processes or channels. Inorganic growth (eg acquisitions and mergers) needs
an understanding of the drivers of increased value and the long term
expectation (eg merge or keep separate and divest) for the business unit.


Source: martinfowler